It was the best 2020/21 decision so far
First of all, there will be do names. Everything here is, of course, biased and based on my perception of how a project or a startup should be done. With this put out of the way, let me tell you a story of startups, hard choices and low-key anxiety.
A year ago — early 2020 — a guy called me. Let’s just call him…The Guy.
So, The Guy called. He had an idea of creating a startup in e-learning, turning boring many hour-long video lectures into gamified, and I may say, Tik-Tok like experience.
That resonated with me. I’ve worked in the e-learning industry; there are many ideas that could change the process, but all can be summed up like “PowerPoint with X”.
PowerPoint with quizzes. PowerPoint, but with videos. PowerPoint, but you pay per each slide. Anyway, any possibility to change that PowerPoint-like system dominance is worth trying. We picked a niche — soft skills, mindfulness and so on, and this was the first red flag.
You see, eBay started as a yard sale platform. Youtube was born a dating service. Three of four startups get to B round with another idea than they started with. By limiting yourself to a niche of a niche of a niche, you might run out of users.
Takeaway one: don’t try to…